Post pandemic, luxury & mid-segment real estate emerge as hot favourite

Casagrand Builder Private Ltd is one of the leading developers in South India. Established in 2004, the company has built a trustworthy relationship amongst varied purchasers for all of its properties with high standards in product quality. Its key principles are focused on building ambitions and delivering values. Luxury and mid-segment real estate has "emerged as a hot favourite among the new and young home buyers post-pandemic," says Vimesh P, Vice-President (Marketing), Casagrand, in an exclusive interview with Bizz Buzz

What are the changing design trends in Indian real estate sector?

Today, the Indian real estate sector stands at an interesting juncture. In the past few years, it has witnessed a slew of changes - be it demonetisation, RERA, the introduction of GST, or the fallout from the Covid-19 pandemic. All these measures, reforms, and scenarios have triggered an evolution in this industry. Real estate investment traditionally requires a significant capital commitment and involves a long, tedious process of sourcing deals, arranging finances, and jumping through countless hoops to get to the closing table, unlike the present scenario.

Luxury & mid-segment real estate has emerged as a hot favourite among the new and young homebuyers post-pandemic. Today, the real estate market has undergone an enormous change, with a substantial push from homebuyers. As per the recent trends discerned in the home buying patterns of property buyers, there has been an upward swing in the number of NRIs, HRIs and millennials purchasing mid-segment and luxury homes. Without any ambiguity, the past few years have served to be positive for residential real estate in terms of changing dynamics. This will continue in the coming years as well. Meanwhile, the realty market is also expected to accelerate in the near future with house sales surging, owing to all-time low home loan interest rates and affordable prices.

Kindly briefly tell us about the company's mission and vision.

Casagrand Builder Private Ltd is one of the leading developers in South India. Established in 2004, the company has built a trustworthy relationship amongst varied purchasers for all of its properties with high standards in product quality. Its key principles are focused on building ambitions and delivering values.

The company is dedicated to raising goals and providing value. We have created approximately 30 million square feet of outstanding residential real estate in Chennai, Bengaluru, and Coimbatore within 17 years. Over 22,000 delighted families spread throughout over 125 iconic residences attest to our dedication. We have come a long way in 17 years, with projects worth over 8,000 crores in the pipeline.

Vision: Casagrand is in pursuit of customer delight through excellence in product, highest standards in quality, and on-time delivery.

Mision: To be a 6,800 crores turnover company by 2025. We aim to be a PAN South India player through a position of dominance/relevance in each geography. And we also want to be the 'most preferred employer.'

How has the company evolved since its inception?

In 2004, Casagrand started its journey in Chennai with an aim to build superior living spaces for everyone. In 2006, the company launched its first big project –Casagrand Rivera, and entered the Coimbatore market in 2012 with an exclusive luxury villa project - Casagrand Eternia. Since then, Casagrand has had a successful run in Coimbatore.

The company entered the Bangalore region in 2014, since then, the company has launched more than eight projects in Bangalore, and all of them have received warm responses, contributing a remarkable growth to the business. Over the years, Casagrand has developed 30 million sqft, 125+ landmark projects.

Building a superior home is the main motto of the company. Keeping that in mind, every year across the region, Casagrand launches unique projects like – wellness themed community (Casagrand Zenith, Chennai), sports themed community (Casagrand Athens), roman-themed architecture (Casagrand FirstCity), and many more.

Furthermore, Casagrand has received numerous awards for its innovations across segments, including 'best affordable housing project of the year' awards from CMO Global, 'best residential project in mid segment' award from CNBC Awaz real estate award south zone, 'best luxury villa project of the year – South region' award from the 11th estate annual awards, and three prestigious ET NOW real estate awards. Casagrand also has a working sales office in Dubai to meet the needs of NRI homebuyers.

What is your motto: Building aspirations?

With the vision to provide superior quality homes at affordable rates to the homebuyers, Casagrand residences guarantee an all-encompassing way of life. Apart from creating excellent living spaces representing quality, dependability, and architectural perfection, every Casagrand property offers a distinct collection of modern amenities and services that encourage community living and make everyday life healthy and exciting. The communities are designed with an abundance of open and green space.

Each and every community is designed after meticulous planning to provide maximum open/green space. The apartments are planned with zero dead space, lots of light, and ventilation. Casagrand understands the need of the homebuyers and provides a complete community living experience to the homebuyers. Each community provides world-class amenities and features for every member of the family. The company's main aim is to offer superior homes at an affordable price, making home buying affordable for people.

What distinguishes Casagrand from other large developers?

Products offered by Casagrand are exceptionally superior in the market, be it with regards to plan, elevation, landscaping, etc. The projects are extremely affordable, which ensures the best ROI to the customer. The pricing is a lot more competitive in comparison to the rest.

Beyond all this, the whole home buying experience with Casagrand is completely different as the company is extremely transparent to our customer and assist them in every possible way. The company also does rigorous multi-level quality checks before the handover to ensure 100 per cent safety for our homebuyers.

The time over-run is considered the most significant ailment in the real estate industry, where most of the projects are not delivered on time, leaving the customer with increasing overall costs. As Casagrand has its engineering team, construction time is very short, and most projects are delivered on time.